Specs / Online
DISPLAY ADS
| Unit | pixel size |
creative file size |
animation | looping | expansion |
|---|---|---|---|---|---|
| Leaderboard | 728x90 | 30k | :15 sec | 3 loops max | Y |
| Split Leadeboard |
200x82; 400x82 |
30k | :15 sec | N/A | N |
| Rectangle | 336x280; 300x250 |
30k | :15 sec | 3 loops max |
Y |
| Welcome Ad | 600x600 | 30k | :15 sec | N/A | N |
| Oversized
Retracting Unit |
100x280 retracts to 336x280 |
50k | :15 sec | 3 loops max | N |
| Newsletters | 728x90 | 30k | Static | N/A | N |
| Sponsored Section Module |
336x100 | N/A | Static | N/A | N |
| Text Links |
N/A | N/A | Static | N/A | N |
| rich-media accepted |
Rich-media file size | 3rd party served | character limit |
|---|---|---|---|
| Y | 40k | Y | N/A |
| Y | 40k | Y | N/A |
| Y | 40k | Y | N/A |
| Y | 50k | Y | N/A |
| Y | 60k | Y | N/A |
| N | N/A | N/A | N/A |
| N | N/A | N | 2 links total; 50 char. max per link; hi-res logo |
| N | N/A | N | 20 char. max header; 70 char. max teaser |
DISPLAY AD REQUIREMENTS
- Lead time: 3 business days prior for testing
- File Formats Accepted: .jpg, .gif, .swf, html, most rich media
- 3rd Party Ad Serving Accepted: Dart, Atlas, Pointroll, Eyeblaster, Mediaplex
FLASH AD REQUIREMENTS
- Back up image required: gif or jpg; 20K max file size
- Must include clickTag tracking: On (release) {get URL (clickTag,”_blank”)}
RICH MEDIA
| Unit | pixel size | Expansion size |
direction | file size | frames per second (fps) |
|---|---|---|---|---|---|
| Leaderboard | 728x90 | 728x270 | Down Only | 50k max intial load, 105k max secondary |
18 |
| Large Rectangle |
336x280 | 600x280 | Left Only | 50k max intial load, 105k max secondary |
18 |
| Medium Rectangle |
300x250 | 500x250 | Left Only | 50k max intial load, 105k max secondary |
18 |
RICH MEDIA AD REQUIREMENTS
- All rich media must be 3rd party served (includes expanding, floating, video ads)
- Lead Time: 3 business days prior to testing
- Sound: All sound must be user initiated
- Expansion: must be user initiated and close on mouse-off
- Language/Call to action on all ads (ex. roll over to learn more)
MOBILE
| Unit | pixel size | TEXT TAGLINE CHARACTER LIMIT |
FILE TYPE |
|---|---|---|---|
| XL Banner | 300x50 | 24 char. max | .gif, .png, .jpg or animated .gif |
| Lg Banner | 216x36 | 18 char, max | .gif, .png, .jpg or animated .gif |
| Med Banner | 168x28 | 12 char. max | .gif, .png, .jpg or animated .gif |
| Sm Banner | 120x20 | 10 char. max | .gif, .png, .jpg or animated .gif |
| Text Tagline | Text only | See above | N/A |
VIDEO REQUIREMENTS
- Quicktime export with the following profile:
- Extension: .mov; Codec: h.264
- Bit-rate: 3000-5000kbits/sec (optimize for download)
- Key frame: every 30 frames (or the sequence framerate -- if 29.97 use 30)
- Frame reordering on size: 1280x720 (16:9) 1280 x 960(4:3)
- Sound: AAC at 256kbps or higher and a sample rate of 48khz
- NO LETTERBOXING
IN BANNER VIDEO/AUDIO REQUIREMENTS
- All sound must be user initiated
- Video/Audio must have fill controls including pause and mute capabilities
CLICK HERE TO DOWNLOAD AS PDF
FOR MORE INFORMATION CONTACT YOUR FAST COMPANY SALES REPRESENTATIVE OR
STEVEN SUTHIANA.
P: 212.389.5361 E: SSUTHIANA@FASTCOMPANY.COM