audience / Print

THE MOST AFFLUENT AND INFLUENTIAL READERSHIP IN THE BUSINESS CATEGORY

Very successful, relatively early on in their careers*
• Median Age: 43.7
• Median HHI: $182,406—#1 in our competitive set, #4 of all 137 measured titles
• Male/Female: 69%/31%
• Top Management or any Chief Officer: 47.8% (index 205)—#1 in competitive set, #3 of all 137 measured titles

Key influencers, both at work and in their communities*
• 64% are business decision makers (index: 172)—#1 in competitive set
• 28% have served on their own, another company’s, or a charity's board of directors
(index: 250)—#1 in competitive set, #7 of all 137 measured titles
• 37% are owner/partner in own business (index: 204)—#1 in competitive set, #6 of all 137 measured titles
• 50% engaged in 3+ public activities in the past year (index: 241)—#1 in competitive set, #8 of all 137 measured titles

Loyal, involved, and engaged**
• Readers spend 1 hour+ with the magazine each month
• 86% read for insights and new ideas
• 81% read for out of the box thinking
• 74% read for inspiration

*Source: 2011 IPSOS Mendelsohn Affluent Survey, Adults, HHI $100,000+, Competitive Set: Forbes, Fortune, and Wired
**Source: 2011 Fast Company Subscriber Study

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